Robert Proctor

Founder / CEO

Simplify Your Business. Amplify Your Growth.

Lives in: Cape Coral, FL
Phone: (239) 839-4904
Email: robert@upward.page

About

Robert Proctor is the Founder and CEP of Upward Corporation, bringing over 30 years of software development and business leadership experience to the technology sector. Throughout his career, Robert has served as CTO for companies including 1House, MAGAbit, Theon Global, and Genesis Music, and previously led MultiSoft Corporation as CEO and President. His expertise spans team sales software development, compensation plan design, and AI-driven business solutions. Robert specializes in full-stack development, replicated website systems, and multi-level marketing platforms, serving clients across diverse industries worldwide. He offers interim executive services as CIO, CTO, CEO, or President, alongside custom software development, AI application prototyping, and public speaking on technology leadership and scalable business systems. His five-phase methodology—Strategy, Design, Development, Maintain, Scale—is guided by a rapid prototyping philosophy: test ideas fast, fail cheap, and scale what works.

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ABOUT US

One connected system for people who build people.

Upward brings your Bio / Profile page, CRM, scheduling, video, email and SMS, reviews and the Vutesa AI Business Assistant into one platform, so every conversation turns into follow-up.

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WHO WE ARE

A front-office growth platform for people-driven businesses.

Upward Corporation builds the software that network marketers, direct sellers, affiliates, entrepreneurs and sales teams use to market, share, capture leads, follow up and grow. It runs as a standalone platform and connects with the back-office and third-party systems a team already uses.

Bio / Profile pages, CRM and scheduling in one place
Email, SMS, video and reviews tied to the same contact record
Developer APIs and integrations for back-office systems

WHAT UPWARD DOES

Everything a growing team needs, working together.

Each part shares the same contact record, so nothing falls between tools.

Bio / Profile pages

A public home for every member, with one link to share everywhere.

CRM

Leads, contacts, pipeline and one timeline for every person.

Scheduling

Meetings and group sessions that book straight into the calendar.

Email and SMS

Follow-up from one place, tied to the CRM record.

Video and reviews

Ad-free video and customer reviews on your own page.

Vutesa AI

An assistant that answers visitors and helps your team follow up.

HOW IT WORKS

From first introduction to loyal customer.

Market

Create your profile, tell your story and showcase what you offer.

Put one link on social, email, text and business cards.

Track

See who engages and what they do, as it happens.

Follow up and close

Automated follow-up keeps the conversation going until it becomes a customer.

WHO WE SERVE

Built for every size of team.

From a single entrepreneur to a large organization, everyone runs on the same system, set up for the way they sell.

Network marketers, direct sellers and affiliates
Entrepreneurs, solopreneurs and influencers
Sales teams and large organizations, with white-label options

WHAT WE STAND ON

Three commitments behind everything we build.

Connected

Every interaction lands in one timeline, so no conversation is lost.

Replicable

Set it up once and give every team member the same complete system.

Supported

Personal onboarding, AI-assisted tickets and training at no extra charge.

Talk with the Upward Corporation team.

Tell us about your team and we will show you how the system fits.